We help regional and family-owned companies transform their retail business to remain competitive and drive profitable growth.
DIGITAL TRANSFORMATION JOURNEY
2020 might be the year where every retailer, small or large, realised that Digital Commerce was more than an interesting Channel to potentially explore. Digital Commerce has to be a part of every Strategic Plan.
in 2016, Gartner Digital Commerce Technologies Primer was sharing that "There was a time when digital commerce meant static storefronts and shopping carts. Today, digital commerce spans an integrated set of personalized digital experiences, from customer acquisition through retention, which are often owned and managed by marketing. And this applies to both B2C and B2B Businesses"
Digital Commerce is now much more than static forefronts. It englobes all sales activities that can be activated thanks to the Internet: e-stores, digital market places, social market places, all of them being increasingly accessed by shoppers through their mobile phone. Navigating this universe where sales, marketing, technology , Customer Journeys are interlaced is not an easy task.
We help our Clients build and execute their digital channels sales strategies and integrate their management into the existing organisation and business models.
is Digital Commerce part of your Journey?
Continue your exploration of the different components of your Digital Transformation Journey